The Art Institutes Passion for Fashion Competition

Announcing The Art Institutes Passion for Fashion Competition 2011

The Art Institutes Passion for Fashion Scholarship Competition is your chance to earn a fashion scholarship and get moving toward a more fashionable future. Whether you have a passion for design or for the business side of fashion, you’re encouraged to enter in one of the following categories:

1. Fashion Design
2. Fashion Marketing & Merchandising and Retail Management.

The grand prize winners in both categories also have the exciting opportunity to tour the Seventeen Magazine offices and lunch with a Style Pro, indulge in a $500 shopping spree, attend New York City Fashion Week—and blog about the experience on Seventeen.com.

With over 45 Art Institutes schools across North America offering fashion programs, one of our locations is the right place for you to bring your big ideas to life. So put your talent to the test and get the recognition you deserve. Get started now! Entries must be postmarked by November 19, 2010.

Download the Passion for Fashion Competition 2011 brochure and entry form
Download the Passion for Fashion Competition 2011 official rules and regulations

Deadline
All complete entries must be postmarked by Friday, November 19, 2010 at The Art Institutes school at which you plan to enter the Competition and attend following it. A local winner will be selected from each participating school whose design will go on to represent it in the national competition. Local winners will be selected in December 2010; national winners will be announced in January 2011.

You can complete the online information form below to express an interest in entering The Art Institutes Passion for Fashion Competition 2011 and learn more about entry requirements and the deadline date for entries.

Interested in learning about the Passion for Fashion Competition 2011?

Passion for Fashion Online Information Form

1. Location and Program Interests

School of Interest

Program of Interest

2. Personal and Contact Information

First Name

Last Name

Address

City

Zip/Postal Code

State/Province

Home Phone
--

Country

High School Graduation Year

Your age
18+ years oldUnder 18
Parent(s)/Guardian(s) Name(s)

How did you learn about this Competition?

What is your High School Name

I would like to be contacted by an admissions representative
No thanks, Please just contact me about the Passion for Fashion Competition 2011

I understand that to complete my formal entry, I must submit the following to the address below to be postmarked by Friday, November 19, 2010. If I fail to complete these requirements by this date, I will not be considered to compete in The Art Institutes Passion for Fashion Competition 2011.

Entry Requirements for Fashion Design category

To enter, you must be a high school senior scheduled to graduate in 2011, and you must fulfill all general admission and competition requirements.

Completed signed Entry & Release form Click here to download the form (PDF).
Your high school transcript showing a minimum 2.0 GPA.
A short essay (800 words or less) outlining why your fashion entry is unique/innovative and explaining your interest and motivation for a career in fashion.
A finished, originally designed eveningwear garment product*.The product may be any of the following - shirt (size Medium); pants, dress, or skirt (women size 8 or men size 40);or suit, including blouse, pants, or skirt (women size 8 or men size 40).
Process Book (compiled in 8-1/2" x 11" binder), which serves as your design process summary, from original idea to finished product.
1. A written summary of your overall concept.
2. A review of influences on your entry, including fashion designers, pop culture, music, art, environment, family or any other influences that have inspired your design.
3. Sketches, illustrations, photographs, or digital images of your project as it evolved from concept to completion.
4. A written summary of people that you contacted, if any, for information about your project, including the advice they provided and its influence on you.
Read the official rules and regulations for The Art Institutes Passion for Fashion Competition 2011 Click here to download the official rules and regulations (PDF)

*Garment must be your original work. However, your finished product may be manufactured by an outside source. This Competition requires submission of a finished eveningwear garment. Examples of eveningwear include full-length gown, cocktail dress, cocktail suit, formal evening suit, blouse/skirt combo, or a jacket/blouse/skirt or pants combo. Sponsor acknowledges that all applicants may not have the same accessibility to materials needed to complete a finished product. As such, unfinished garments may be submitted. However, a completed product will enhance your entry. Should you advance to the national competition, your entry will not be returned. Other entries will be returned by request only.

Entry Requirements for Fashion Marketing & Merchandising and Retail Management Category

To enter, you must be a high school senior scheduled to graduate in 2011, and you must fulfill all general admission and competition requirements.

Your entry must include:

Completed signed Entry & Release form Click here to download the form (PDF).
Your high school transcript showing a minimum 2.0 GPA.
A finished and original Fashion Marketing, Fashion Merchandising, or Retail Management product or plan.*
A written description of your product or plan (minimum of 1,000 words) including:
1. A mission statement for the product or plan.
2. A description of how you aspire to contribute to the fashion industry.
A review of influences on your entry, including fashion designers, pop culture, music, art, environment, family or any other influences that have inspired you.
1. Evidence of marketing research
2. Address how the plan or concept would be executed
Examples of what entries may include: a retail store concept, marketing promotion, store layouts, fashion business concept, new concept for retail, Internet fashion concept, catalogue retail concept, home fashion concept, or industrial fashion/safety/consumer trend product.
Read the official rules and regulations for The Art Institutes Passion for Fashion Competition 2011. Click here to download the official rules and regulations.